top of page
Market leaders


Vietnam’s auto market in early 2026
Sales data for February and the cumulative results for the first two months of the year indicate that the familiar market structure remains intact, with VinFast continuing to firmly hold the leading position. Entering 2026, Vietnam’s automotive market has shown encouraging signs of recovery following a period of slowdown, albeit with uneven growth across different brands. In February 2026, VinFast recorded sales of 9,903 units, accounting for 30.7% of total market share. Alth
Mar 20


Central Retail’s exit signals a brutal shake-out in Vietnam’s consumer electronics retail market
Central Retail’s Exit Signals Intensifying Competition in Vietnam’s Consumer Electronics Retail Market Central Retail’s withdrawal underscores the mounting competitive pressure in Vietnam’s consumer electronics retail sector, as Dien May Xanh continues to consolidate its overwhelming market dominance. In late 2025, Vietnam’s electronics retail market was taken by surprise when Thailand’s Central Retail announced the divestment of its entire investment in NKT New Technology De
Jan 29


Revisiting Vietnam’s billion-dollar M&A deals in 2025: A launchpad for global expansion or the “sell-out” of local brands?
As mergers and acquisitions (M&A) activity in Vietnam has accelerated over the past decade, large-scale transactions have not only reshaped ownership structures within domestic companies but also forced many local brands to confront a strategic crossroads: preserving their original identity or pivoting toward a new growth trajectory. This context raises a fundamental question: are Vietnamese enterprises losing their identity when “selling” to major investors, or are they proa
Jan 4


VND 5 trillion in Japanese capital propels a new entrant, making Viet Nam’s cinema market more competitive than ever
Viet Nam’s cinema market—already highly competitive and dominated by major foreign players—is becoming even more intense with the unexpected entry of a Japanese conglomerate. The arrival of newcomer Aeon Beta raises the question of whether the competitive landscape could be fundamentally reshaped. Mapping Viet Nam’s Cinema Market Following a period of severe disruption caused by the pandemic, Viet Nam’s cinema market has returned to a growth trajectory, with an increasingly w
Dec 27, 2025


Vietnam’s largest coffee chain reaches a new profit peak, with Philippines conglomerate holding a 60% stake
Highlands Coffee, Vietnam’s largest coffee chain, has recorded a new profit high, according to the Q3/2025 business results released by Jollibee Foods Corporation (JFC) of the Philippines — the parent company of Highlands Coffee. Founded in 1999 by entrepreneur David Thai (Thai Phi Diep), Highlands Coffee initially operated as a packaged coffee brand, focusing on high-quality roasted and ground coffee. Following strong market reception, the brand opened its first café in Ho C
Dec 15, 2025


The Crypto race heats up in Vietnam: Which 7 “giants” are joining and what moves are they making?
After the pilot crypto market was allowed, a wave of registrations for legal entities, capital contributions and strategic cooperation agreements quickly took place
Oct 2, 2025


Ninja Van to exit Vietnam's delivery market amidst fierce competition
After nearly a decade racing to the doorstep of Việt Nam’s booming e-commerce market, Singapore-based logistics tech firm Ninja Van is making its final delivery run.
Sep 9, 2025


Vietnam tourism businesses still face difficulties in the second quarter, despite the increase in international visitors
Although the number of international visitors to Vietnam in the first half of the year increased by 21%, especially from Europe, thanks to the visa exemption policy and the peak of the April 30 holiday in Ho Chi Minh City, the business results of tourism enterprises on the stock exchange in the second quarter of 2025 were still not very bright.
Sep 9, 2025


Vietnam's pharma retail boom: Long Chau, Pharmacity, An Khang gain from stricter tax & anti-counterfeit measures
Statistical data highlights the breakneck pace at which modern retail pharmacy chains are expanding in Vietnam. Leading the charge is Long Châu Pharmacy, a subsidiary of FPT Retail (FRT)
Jun 10, 2025


Vietnam's pig farming in 2025: C.P. leads the value chain, Masan expands retail, BaF accelerates high-rise farms, Hoa Phat grows sow herd
C.P. Vietnam’s revenue last year reached about VND 93 trillion—the highest ever. In previous years, revenue hovered around VND 80 trillion/year.
Jun 10, 2025


Mother & Baby market: Bong Bach Tuyet expansion step, doubling charter capital
Mother & Baby Market: Bong Bach Tuyet's Expansion Step, Doubling Charter Capital
Mar 18, 2025


AI in ride-hailing and delivery: The competitive race in Vietnam’s market
AI in Ride-Hailing and Delivery: The Competitive Race in Vietnam’s Market
Mar 6, 2025


Data centers in Vietnam: How the billion-dollar market is being divided
Vietnam's data market is expected to witness a remarkable boom in 2025 and soar to a valuation of $1 billion by 2028.
Feb 20, 2025


A new player enters the pharmaceutical retail chain market – Is there still room for growth?
A new player enters the pharmaceutical retail chain market – Is there still room for growth? Overview of the Pharmaceutical Retail Chain...
Nov 28, 2024


Vietnamese consumers spent 9.5 billion USD shopping on e-commerce platforms in the first 9 months of the year 2024
Revenue in the third quarter of 2024 contributed VND 84.75 trillion (37% of total e-commerce revenue in the first 9 months of the year)
Oct 25, 2024


Vietnam food delivery market: ShopeeFood profits 850 billion, revenue equal to Grab's passenger and delivery
Ahamove launched Lala in late 2017 in the food delivery market, competing directly with GrabFood and Now, but closed after more than 1 year
Oct 14, 2024


Vietnamese milk tea businesses regain home turf
Dingtea is the largest milk tea chain in Hanoi with 80 shops, and nationwide the number is approaching 200.
Sep 10, 2024


Fierce ride-hailing market in Vietnam: Grab starts making billions in profit, putting pressure on competitors, Gojek loses nearly 6,000 billion before "giving up"
Grab is still the most used car company by Vietnamese people, but its market share has been strongly competed by two domestic companies
Sep 6, 2024


Postal delivery market in Vietnam: fierce competition with e-commerce platforms
The potential market of nearly 5 billion USD is facing fierce competition between postal delivery businesses and e-commerce platforms.
Aug 13, 2024


Vietnam bubble tea market 2023: Fierce competition among brands
However, the market's growth potential always comes with the entry of an increasing number of new brands.
Aug 7, 2024


The mother and baby market 2023: A shift towards online platforms
The mother and baby retail industry is experiencing robust growth, largely driven by improving living standards, a declining birth rate...
Aug 6, 2024


Vietnam bubble tea market 2023: Fierce competition among brands
However, the market's growth potential always comes with the entry of an increasing number of new brands.
Aug 6, 2024


The "forgotten" middle class: The luxury goods market plummeted in 2023
After a year of flourishing post-COVID-19 pandemic (2022), global luxury sales significantly declined in 2023. Fashion houses worldwide,...
Jul 26, 2024


Vietnam's convenience retail market after Covid-19: Businesses "race" for market share
Vietnam’s retail market witnessed a positive rebound in 2023 following the severe impact of the Covid-19 pandemic. Total retail goods and...
Jul 19, 2024


Competitive pressure of e-wallet market - Expected market share shift after Moca's Exit
The e-wallet market is expected to face fierce competitive pressures in the upcoming time.
Jul 18, 2024


TikTok Shop is breaking through in the e-commerce market race.
In 2023, the e-commerce market saw a significant shift with Tiktok Shop emerging as a strong contender, threatening Shopee's dominance.
Jul 10, 2024


Revenue in the postal and express delivery sector grew 9.3%, which "big players" are "flourishing" and which businesses are "struggling to find a foothold"?
Vietnam's postal and delivery market has exploded with an average annual growth rate of 23% over the past 5 years. However, this growth...
Jul 9, 2024


Market share shift of coffee shop brands in 2023
Vietnam's F&B market, in general, and Coffee shop market in particular, had remarkable growth in 2023. By the end of 2023, the dine-in...
Jun 24, 2024


Business results for seaport and logistics enterprises in Vietnam mostly improved in the Q1
Business results of seaport and logistics enterprises mostly improved in the first quarter,
Jun 13, 2024


Wind power accounts for nearly 80% of the total national grid renewable energy projects in 2023
Wind power is a clean and environmentally friendly source of renewable energy. Through the movement of giant blades in strong wind environme
May 2, 2024
bottom of page