Vietnam's F&B pivots under regulatory pressure: Off-trade beer gains ground, 3F livestock enterprises prevail, dairy sector repositions
- duyenthu.vietdata
- Jun 13
- 1 min read
Updated: Jun 16
2025 begins with a wave of regulatory crackdowns sounding the alarm across Vietnam’s food and beverage (F&B) industry. Behind the high-profile cases are underlying shifts that are quietly reshaping the playing field:
🍺 The beer sector continues to face dual pressure from stricter regulations on alcohol levels and a proposed amendment to the special consumption tax. Consumption is shifting toward off-trade channels.
🍼 Over 600 counterfeit dairy brands have been uncovered in the early months of the year, with many products targeting vulnerable groups such as infants, patients, and pregnant women.
🥩 C.P – a major player in pig farming – was accused of distributing contaminated pork, prompting several retail chains to suspend supply. Three stores have been fined, and authorities are currently investigating the case.
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Tax policy, traceability, and e-commerce controls are being tightened simultaneously. Retail outlets, suppliers, packaging, and product origin are all under scrutiny. Key sectors, including dairy, meat, sugar, and beer, are facing mounting pressure to restructure and standardize their operations.
🔍 2025 is no longer a year for relaxed standards.
Vietdata’s F&B industry report for 2024 & Q1/2025 provides a comprehensive view of the industry, not just through data, but through the subtle shifts quietly redefining the rules of the game in Vietnam’s food and beverage market.
Source: Vietnam Food & Beverage industry report - 2024 & Q1/2025
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