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E-commerce boom reshaping consumer behavior in Vietnam
From orders delivered within hours in Hanoi and Ho Chi Minh City to livestream sales sessions attracting millions of viewers on social media, e-commerce is rapidly expanding and steadily reshaping the consumption habits of Vietnamese consumers. According to a recent report by Le Monde, Vietnam’s e-commerce revenue reached approximately €26 billion (USD 29.6 billion) in 2025, marking a 25% increase compared to the previous year, following a 20% growth in 2024. E-commerce curre
5 days ago


Global electric two-wheeler market accelerates, Vietnam emerges as a key growth engine
Electric motorcycles are no longer a niche segment; they are rapidly becoming one of the key growth drivers of the global two-wheeler industry. According to the latest report by MotorCycles Data, global electric motorcycle sales reached approximately 2.3 million units in the first four months of 2026, marking a 16.1% year-on-year increase. This represents the highest sales volume ever recorded for this period, highlighting the strong momentum of the global electric two-wheele
6 days ago


Vietnam LSR: Jollibee pulls ahead, while several western brands lose momentum
Vietnam’s Limited-Service Restaurants (LSR) industry is undergoing a structural shift from fragmentation toward greater market consolidation, with the top three operators now accounting for approximately 56.9% of total market share. This trend underscores the increasingly dominant role of large-scale chains, which benefit from superior operational scale, supply chain efficiency, and cost optimization capabilities. At the same time, competitive dynamics are being reshaped. Bra
6 days ago


Golden Gate reshapes F&B ecosystem following The Coffee House deal, targets strong growth in 2026
Following the completion of the acquisition of The Coffee House and the restructuring of its system, Golden Gate enters 2026 with strong growth ambitions.
Jun 4


Vietnam’s convenience store market: rising concentration in a leader-dominated landscape
The Vietnamese convenience store market is entering a structural recalibration phase characterized by a clear “flight to quality.” Market leaders are not only preserving their scale advantages but are further widening the gap through operational efficiency optimization and enhanced customer experience. As a result, market concentration remains elevated, with over 72% of total revenue controlled by the top three players (Circle K, GS25, FamilyMart). Source: Vietdata – Vietnam
Apr 22


Vietnam wood pellet - Outlook for 2026
Export growth driven by Japan; rising supply pipeline raises medium-term risks Coverage: Vietnam | Biomass | Wood Pellet Key takeaways Vietnam pellet exports + [...] % YoY in 2025, driven primarily by Japan (+41% YoY) South Korea demand contracted sharply (-36.7% YoY), marking structural decline Capacity expansion accelerating (+ [...] mt since end-2023), with further pipeline ahead Export concentration risk rising as Japan share increases to ~74% Export dynamics Vietnam’s p
Apr 16


Top Consumer foodservice companies in Vietnam: Structural shift and the race for scale
Consumer foodservice structural overview The Consumer foodservice market in Vietnam remains highly fragmented, with approximately 92.6% of market share held by independent operators. Nevertheless, a clear structural shift is underway, as formalization through chain expansion continues to gain traction. Between 2019 and 2024, the share of chained operators increased from 4.7% to 7.4%, signaling an accelerating industry consolidation trend. Notably, this consolidation has not f
Apr 10


Vietnam’s consumer foodservice report
A Shift Toward Value and Formalization Vietnam’s consumer foodservice sector is entering a pivotal transition phase. While the market achieved a total revenue of over VND 640 trillion in 2024,
Apr 8


Vietnam’s stock market: A series of new policies take effect from 2026
A number of new regulations in the securities sector taking effect in 2026 include sanctions for violations in private securities issuance, securities practice, and trading activities of foreign investors.
Mar 27


Vietnam’s beauty market 2026: Nearly USD 3 billion in revenue concentrated in three major e-commerce platforms
Revenue growth reached 23%, while volume growth stood at 9%, indicating that the growth momentum of the beauty and personal care industry is driven not only by higher sales volume but also by an increase in value per order.
Mar 26
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