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[VI] VIETNAM MACRO AND INDUSTRY REPORT - Mar 2026

Exports reached USD 76.4bn (+18.3% YoY), while imports grew faster (+26.3% YoY), reflecting rising demand for inputs in the new production cycle. Investment remained a key driver, with public investment disbursement and FDI maintaining growth.

18 March 2026

Energy crisis pressure fuels a surge in interest in electric vehicles

  • Mar 17
  • 3 min read

Rising fuel prices driven by Middle East tensions are creating a noticeable ripple effect in the global automotive market: consumers are increasingly searching for and considering electric vehicles (EVs).



Data from car purchasing research platforms shows that EV search volumes have risen significantly in a short period of time, reflecting how sensitive the market is to energy price fluctuations. Meanwhile, global oil prices remain elevated. Market data indicates that Brent crude, the global benchmark, is trading at around USD 103–106 per barrel, while U.S. WTI crude stands at approximately USD 97–100 per barrel.


As a result, platforms tracking automotive consumer behavior have recorded a notable increase in searches for electrified vehicles. According to Edmunds, searches for electrified vehicles—including hybrid (HEV), plug-in hybrid (PHEV), and battery electric vehicles (BEV)—have risen sharply in recent weeks. Specifically, such searches accounted for 20.7% of total vehicle searches on Edmunds at the end of February 2026, but just one week later (week starting March 2), the share increased to 22.4%, with the strongest interest concentrated in fully electric vehicles.


This increase coincides with a rapid rise in gasoline prices in the United States following the escalation of Middle East tensions. The average gasoline price in the U.S. has reached around USD 3.58 per gallon, more than 50 cents higher than a month earlier. Experts note that rising fuel costs are prompting many consumers to reconsider the long-term operating costs of traditional vehicles.


Some analysts point out that this phenomenon is not new. During the early stage of the Russia–Ukraine conflict in 2022, EV search volumes on Edmunds also surged—from 17.5% of total searches to 25.1% within just one month. This suggests a clear correlation between oil price volatility and consumer interest in vehicles less dependent on fossil fuels.


The trend is not limited to the United States. In Australia, data from Carsales shows that EV search volumes jumped by 76.7% within just one week as fuel prices surged due to supply disruptions linked to the Strait of Hormuz. Even vehicle auction platforms and e-commerce websites have reported a sharp increase in traffic related to electric vehicles.


Meanwhile, global oil and gasoline prices continue to fluctuate sharply. In several regions of the United States, gasoline prices have risen rapidly within a short period. In Los Angeles, prices even temporarily exceeded USD 8.21 per gallon. Such large price swings make the operating costs of internal combustion engine (ICE) vehicles increasingly unpredictable, prompting consumers to look for more stable alternatives.


Experts note that operating costs are a key factor driving growing interest in electric vehicles. While gasoline prices are rising rapidly, electric charging costs remain relatively stable. Public charging prices in the U.S. have only increased slightly—from USD 0.39 to USD 0.42 per kWh—while many EV owners continue to charge their vehicles at home at even lower rates. This cost advantage is making EVs more financially attractive, particularly over the long term.


Another trend contributing to the rising interest in EVs is the rapid development of the used electric vehicle market. According to Cox Automotive, used EV sales in the United States reached 31,503 units in January 2026, representing a 21% increase year-on-year. For the full year 2025, used EV sales totaled 378,140 units, up 35% compared with the previous year.


The declining prices of used EVs, which are now approaching those of comparable gasoline-powered vehicles, are also making the technology more accessible to a broader group of consumers. At the same time, improvements in battery technology, software systems, and charging infrastructure have helped ease earlier concerns regarding battery durability and long-term usability.


However, analysts believe the current surge in EV interest may still be in its early stages. Edmunds notes that gasoline prices only began rising sharply late last week when the data was collected, meaning changes in consumer search behavior may become even more pronounced in the coming weeks if fuel prices remain elevated.


Overall, oil price shocks have historically acted as catalysts for transformation in the automotive industry. In the past, oil crises accelerated the shift toward more fuel-efficient vehicles. Today, as electric vehicles become increasingly mainstream and cost-competitive, each wave of energy price volatility may further accelerate the global transition toward electrified mobility.


According to hanoimoi.vn

Source: https://hanoimoi.vn/xung-dot-iran-thoi-bung-lan-song-quan-tam-xe-dien-tren-toan-cau-739111.html





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