Against this backdrop, industry outlooks are expected to diverge significantly, reflecting varying levels of adaptability and policy-driven advantages across sectors.

Despite many fluctuations in the economy from the end of 2022 to the beginning of 2023, the general market is forecast to face many difficulties. However, according to our reports, the market value of Vietnam's F&B industry in 2023 will be expected to increase by 18% compared to 2022, reaching a revenue milestone of about VND 720.3 trillion. After two years of overcoming due to the Covid-19 pandemic, the F&B market in 2022 has regained growth, even surpassing pre-Covid-19 lev

Vietnamese digital consumers use more platforms, with the dominance of the e-commerce market accounting for 51 percent of online spending