While the tea and coffee market in Southeast Asia continues to grow rapidly, the key determinant of success is no longer primarily driven by beverage taste, store design, or social media virality.

2025 begins with a wave of regulatory crackdowns sounding the alarm across Vietnam’s food and beverage (F&B) industry.

60% of the 4,000 F&B businesses surveyed in the Vietnam F&B Business Market Report 2024 by iPOS.vn reported a decline in revenue

the Chinese bubble tea brand Chagee extended its greetings to Vietnamese tea enthusiasts. The brand has already established its presence on

However, although many F&B brands have made a name for themselves thanks to their franchise chain

Heineken's global beer output in 2023 decreased by 4.7% to 24.2 billion liters mainly due to a decline from the Vietnamese and Nigerian

In 2024, the value of the food and beverage (F&B) market in Vietnam is expected to increase by 10.92% compared to 2023

Vietnam's beverage market is becoming a potential and vibrant market. Not only is it a place of competition for "giants'' such as Suntory Pepsi, URC, and Coca-Cola but it also has the participation of large domestic corporations such as Tan Hiep Phat and Masan. This is a fierce race for sales and also sets a strong new trend for healthy beverages. One of the reasons for the market's potential is that after the COVID-19 pandemic, the need for social connection has increased, e

Despite many fluctuations in the economy from the end of 2022 to the beginning of 2023, the general market is forecast to face many difficulties. However, according to our reports, the market value of Vietnam's F&B industry in 2023 will be expected to increase by 18% compared to 2022, reaching a revenue milestone of about VND 720.3 trillion. After two years of overcoming due to the Covid-19 pandemic, the F&B market in 2022 has regained growth, even surpassing pre-Covid-19 lev

55% of F&B business leaders said they have increased investment in the environment

The Vietnamese confections market has experienced relatively consistent growth in recent years, averaging 8–10% per year. Although compared to the period before 2015, the growth rate of the confectionery market has decreased much more. However, from the perspective of foreign investment, the 100 million-person Vietnamese market is still attractive. Compared with the average growth rate of the confectionery industry in the world at about 1.5% and Southeast Asia alone at 3%, th

The rapid expansion of foreign food and beverage (F&B) chains in Vietnam was making the domestic market more robust