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The Vietnamese bedding industry: Facing many difficulties

Nowadays, bedding is an essential piece of bedroom furniture in every home.



In 2022, just from e-commerce channels alone, the total revenue of the Vietnamese bedding market has reached 50 million USD. Due to its high reasonal nature. The revenue of the bedding segment will focus on the period from early September to the end of February (wedding season, cold weather in the central and northern, Lunar New Year). 


The bedding products are divided into 3 segment:

  • Premium

  • Standard 

  • Economy


Pricing segmentation chart for bedding industry products


Song Hong

Song Hong Joint Stock Company, formerly known as 1/7 Garment Factory, was established in 1988.


With 26 production workshops built and managed within the scope of Nam Dinh province and 12,033 laborers. Among them, the only Song Hong 8 is located in lot E6 - E7 of My Trung Industrial Zone, Loc Ha Ward, where it produces bedding products such as blankets, mattresses, and pillows. Currently, the company has 55 distributors and 192 agents covering 49 out of 63 provinces and cities in Vietnam. Especially since 2016, in addition to supplying the domestic market, the company's bedding products have met the export standards to two demanding markets, Japan and South Korea. The company's main products belong to the standard and economy.


The company's net revenue has increased over the years. Specifically, in 2020, it recorded about 3,800 billion dong, an increase of nearly 25% in 2021 and 15% in 2022. The net profit has fluctuated. It increased sharply by nearly 100% in 2021, reaching about 450 billion dong, then decreased by nearly 25%.


Everon

The Everpia Joint Stock Company, formerly known as the branch of Viko Moolsan Limited Company, is a South Korean company based in Hanoi and was established in 1993.


As of the end of 2022, Everpia has 3 factories, including 2 in Hung Yen and Dong Nai, producing quilts, mattresses, and pillows, with average capacities of 3 million and 1 million products per year, respectively. The total number of employees is 1,206, and they have sold nearly 2 million bedding products. They distribute mainly through B2C (425 agents), D2C, B2B, and e-commerce channels (in addition to the official website, Everpia has a separate e-commerce site called K-Bedding for selling bedding products). Their bedding exports increased by 39% compared to 2021 due to stable pandemic situations and the reopening of the economy. The main export destinations are South Korea, UAE, and Dubai. The company has a diverse range of product segments.


The brand's net revenue fluctuated around 860 billion VND from 2020 to 2021, increased by nearly 20% the following year, reaching about 1,000 billion VND. The post-tax profit has steadily increased by about 50% each year, reaching nearly 100 billion VND in 2022.


Net revenue chart of some bedding companies 2020 - 2022


Hanvico

Established in 1999, Han Viet Company converted to a joint stock company in July 2022.


Currently, the company has 3 manufacturing plants with nearly 1,000 workers. It supplies to over 1,000 hotels ranging from 3 to 6 stars and over 800 agents nationwide. It's a high-tech enterprise specializing in the production of premium bedding products.


The Hanvico brand recorded a sharp decrease in net revenue of nearly 70% in 2021, reaching about 350 billion VND, then increased by over 20%. Net profit has fluctuated over the years. Specifically, in 2021 it decreased by nearly 60%, then increased by over 30% to reach about 10 billion VND.


Kymdan

The Kymdan brand was established in 1954 and is owned by the Saigon Rubber Corporation - Kymdan. 


Currently, Kymdan has a manufacturing plant located in the Northwest Industrial Zone, Cu Chi. It has been registered for protection in 103 countries and territories. Kymdan is very secretive about its technology. The company does not allow employees to use mobile phones in the production area, restricts movement to different areas, limits visits to the factory, and does not allow access to the production lines. Kymdan's products are positioned in the premium segment. 


The net revenue has been growing over the years. Specifically, it increased by nearly 10% in 2021, over 30% in 2022, reaching about 950 billion Vietnamese dong. The post-tax profit has been fluctuating. It decreased by nearly 20% in 2021, then increased by over 75%, with a profit of about 170 billion dong.


Lien A

Founded in 1897, the Lien A brand is now part of the Lien A Foam Mattress Trading and Manufacturing Company Limited.


Lien A currently operates 3 manufacturing plants. In October 2023, Lien A officially started exporting mattresses to the oil-rich country of Qatar, marking its 46th global market milestone. The brand's products are in the mid to high segment, including bedding, pillows, and mattresses, and it also operates in the furniture and hotel sectors.


The net revenue has fluctuated during the 2020 - 2022 period. Specifically, it reached around 550 billion dong in 2020, decreased by nearly 30% in 2021, and increased by over 10% in the following year. The post-tax profit has shown significant fluctuations, decreasing by over 100% in 2021, then sharply increasing by nearly 500% to reach around 23 billion dong.


Van Thanh

Van Thanh was established in 1982, initially specializing in rubber products such as mattresses, elastic bands, and footwear. From the 90s onwards, Van Thanh focused solely on mattress production.


The brand has expanded to 43 branches, 1,500 stores, and is present in over 56 countries. It operates three factories, with the main one covering an area of over 85,000 hectares in Cu Chi district, Ho Chi Minh City, and the other two located in Da Nang and Hung Yen. Van Thanh's mattress products have been exported to many countries in Europe, Asia, and the Americas, offering mid-range and cost-effective options.


Van Thanh's net revenue saw a slight increase in 2021, followed by a nearly 30% growth, reaching approximately 500 billion dong. The post-tax profit experienced a high and stable growth rate of nearly 45%, reaching around 13 billion dong in 2022.


Profit after tax chart of some bedding companies 2020 - 2022


Dunlopillo

The Dunlopillo brand originated in the United Kingdom, entered the Vietnamese market in 1997, and is owned by Dunlopillo Limited Company.


The manufacturing plant is located in Binh Duong, producing and supplying Dunlopillo products to the entire Southeast Asian market. All production materials are 100% imported. The company does not sell directly to consumers but distributes through bedding retailers. It focuses primarily on standard and premium products.


Net revenue increased significantly in 2022 by over 50%. Two years prior, there was minimal fluctuation, reaching approximately 160 billion dong. After-tax profits fluctuated significantly. Specifically, in 2021, it decreased by over 50%, but in 2022, it increased dramatically by nearly 1,500% to approximately 40 billion dong.


Vikosan

In 2007, Vikosan Trading and Manufacturing Company Limited was established, specializing in supplying bedding products such as blankets, mattresses, and pillows.


To date, the Vikosan brand has 6 production plants, including one that was inaugurated in July 2023 in Ha Nam province - considered the largest factory in Vietnam for producing bedding products. Vikosan develops 3 distinct product lines: premium, standard and economy. They have diversified their business models, catering to government, business, and individual customers, including hotels, hospitals, schools, companies, and family product groups.


The company's gross revenue in 2020 and 2022 was around 120 billion Vietnamese dong. The company has been consistently profitable for 2 years, making over 100 million dong in 2020 and nearly 250 million dong in 2022.


Forever

Hoang Hai Trading Company was established in 1997, specializing in producing beddings and pillows under the Forever and Eternity brands. 


Currently, the company has over 500 employees and more than 80 showrooms nationwide, with two manufacturing plants in Hanoi and Hung Yen covering a total area of 33,000m2. They export Forever branded products to countries such as Australia, the US, New Zealand, Canada, and France. The company focuses on producing economy and standard.


Their net revenue increased by over 10% in the 2021 - 2022 period, reaching around 120 billion Vietnamese dong. However, the company has been experiencing continuous losses for two consecutive years. Specifically, they incurred a loss of around 8 billion dong in 2021, which decreased by over 10% the following year.


Edena

Edena belongs to Van Thien Sa Joint Stock Company, established in 2006. Currently, there are over 180 agents and showrooms nationwide. The price segment is standard and economy.


The company's net revenue fluctuates. Specifically, in 2020, it reached about 50 billion VND, decreased by over 30% in 2021, and then increased by nearly 35%. The net profit increased significantly in 2021 by over 110% and reached about 1 billion VND, with no significant fluctuations in 2022.


2022 is a noteworthy year as the economic landscape is recovering and experiencing strong growth worldwide. On the path to normalization after the pandemic, we have witnessed growth in purchasing power and the return of stable supply chains. Most bedding manufacturers have higher net profits than in 2021. However, 2023 poses challenges as it must confront various obstacles such as: High inflation may constrain spending ability in export markets for bedding; Many countries tend to tighten fiscal and monetary policies to control inflation, which could have a strong impact on Vietnam's economic recovery and growth; Material and labor costs have been increasing in recent years, creating a burden on businesses in the industry.


Source: Vietdata's 2022 report on the Vietnamese bedding industry.



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