In the early days of 2024, durian exports to China were very bustling. By deeply penetrating the billion-people market, the Vietnam Fruit and Vegetable Association (VINAFRUIT) sets a durian revenue target of 3.5 billion USD for the whole year, accounting for half of total fruit and vegetable export revenue.
Orders have been stable since the beginning of the year
According to statistics from the Ministry of Agriculture and Rural Development, in 2023, Vietnam's fruit and vegetable exports will reach 5.69 billion USD; In particular, durian is the industry with the most impressive growth, bringing in 2.3 billion USD, an increase of 4.8 times compared to the same period last year. In addition to fresh whole durian, the amount of frozen durian and dried durian exported also recorded a sharp increase.
Regarding the market, in 2023, China alone will import more than 1.4 million tons of durian from Vietnam, an increase of 69% over the previous year, with a total value of 2.1 billion USD. In addition, other countries also recorded strong growth. Specifically, durian exports to the Czech Republic recorded an increase of 28,195%; Canada, the US, and Papua New Guinea markets also recorded growth from 222 - 837% compared to the previous year.
Durian exports aim to reach 3.5 billion USD in 2024
General Director of Vina T&T Group Nguyen Dinh Tung said that in the Chinese market alone, in 2023 the unit will export 400 containers of fresh durian. In 2024, durian will continue to be the main product entering this market. Currently, prices are at a stable level, and business orders from the beginning of the year until now have been maintained regularly every 2 days/container. Mr. Tung expects the revenue of durian products for the whole year to increase by 20 - 30%.
A representative of Chanh Thu Group Joint Stock Company said that thanks to the rise of durian, the company's revenue in 2023 will double compared to 2022, contributing to 80% of total revenue, including the Chinese market. China accounts for 75% of this segment. In 2024, businesses will continue to promote procedures to export durian shipments to this market.
According to records from the Lao Cai Border Gate Customs Branch (Lao Cai Provincial Customs Department), in just the first 3 days of 2024, durian exports to China reached 255 tons, with a turnover of nearly 1 million USD (accounting for nearly 36 million USD). % total exports). This is considered a very positive signal.
With record export potential in 2023 and bustling demand for orders right from the beginning of the year, General Secretary of the Vietnam Fruit and Vegetable Association (VINAFRUIT) Dang Phuc Nguyen said that in 2024, the goal is to achieve durian revenue. 3.5 billion USD, up 55% over last year, by penetrating deeper into the Chinese market; From there, contributing to bringing the export turnover of the entire fruit and vegetable industry to 6 - 6.5 billion USD.
Expect frozen durian to be officially exported
Explaining the reason for setting a high target in 2024, Mr. Nguyen informed that currently, the Vietnamese and Chinese authorities have completed technical negotiations to sign a durian export protocol. frozen and fresh coconuts to China, which will then agree and sign the protocol. If China agrees to officially import frozen durian, the export value of durian will increase very strongly. Because a container of frozen durian exported to China will be worth many times higher than exporting fresh fruit.
In addition, the Regional Comprehensive Economic Partnership (RCEP) came into effect, making border transportation more convenient. Vietnam's increased export of durian to China through land border gates helps save time and costs, from which Vietnamese durian will have a more competitive price compared to similar products from Thailand.
Besides, the opportunity to export durian to other markets in general is still very large. In particular, countries that grow this fruit only collect it seasonally, while in our country it is harvested all year round and this is the monopoly of Vietnamese durian.
However, VINAFRUIT also noted that businesses must maintain quality because it is a mandatory, thorough solution; Focus on improving the national brand, aiming to capture a large market share in the Chinese market because durian is also facing competition from some countries that also export durian such as Thailand, Malaysia...
Sharing the above opinion, Mr. Nguyen Dinh Tung confirmed that durian exports will still face a lot of competition from countries in the region. Besides, currently, the selling price of the garden is very high, such as Ri6, Monthong, and Musang King priced from 100,000 - 190,000 VND/kg. If the price is too high, it will lack sustainability, because durian growers only need to sell for 50,000 - 80,000 VND/kg to make a huge profit. Therefore, it is necessary to review our country's supply force. In particular, in the business linkage chain, farmers need to coordinate more smoothly and must comply with the quality standards and regulations of importing countries, especially price stability.
To promote trade and agricultural cooperation between Vietnam and China, recently, the delegation of the Ministry of Agriculture and Rural Development had a working trip with authorities and market surveys in Beijing and Quang Ninh. Winter. Expanding agricultural product consumption channels through wholesale markets, and e-commerce as well as cooperation with many localities and businesses in building agricultural logistics chains... is currently a key task of Vietnam's agricultural industry.
Many export businesses expect that close cooperation between the two countries will continue to open up Vietnamese fruit and vegetable products, speed up the process of granting more growing area codes, packaging facility codes, and creating new products. conditions for Vietnamese agricultural products, especially durian, to continue to boom and conquer this billion-people market.
(Dai bieu Nhan dan)