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Minh Long, Minh Phat, Long Hau - Bright Spots in the Vietnamese Ceramic and Porcelain Industry

Ceramic and Porcelain are traditional products of the Vietnamese people with a history of hundreds of years of development. According to a report by the Ministry of Agriculture and Rural Development, the production of fine art ceramics has a scale of up to 5,400 craft villages and is spread across the country. Of these, nearly 2,000 are traditional craft villages with 115 recognized crafts. 



With a manual production process and high aesthetics, ceramic and porcelain products often have a strong national cultural identity. This helps Vietnamese ceramics to be highly appreciated in the international market and opens up huge opportunities for businesses to export Vietnamese products to global markets, especially Japan and the US, EU, and more.


According to recent statistics, Vietnam ranks 3rd (after China and Thailand) among the markets supplying fine ceramics to the EU, with a growth rate in the period 2016 - 2021, achieving 7.6% per year. For the US market, the demand for importing fine art ceramics is very large. However, ceramic and porcelain imports from the Vietnamese market are not many, so this will be a great opportunity for Vietnamese businesses to boost exports to this market.



Some famous ceramic and porcelain companies such as Minh Long, Long Hau, Minh Phat, and Hao Canh,... have a history of decades of operation


Minh Long 

Minh Long Co., Ltd was established in 1970. With more than 50 years of establishment and development, Minh Long Ceramics has repeatedly received honors at domestic and foreign awards. Minh Long products are famous for their diversity of designs, styles, and patterns. From decorative fine art ceramics, souvenirs, and high-end jewelry to household porcelain lines, specialized lines for restaurants and hotels (Ly's Horeca),... 


Currently, Minh Long has a system of showrooms, agents, and distributors spread across provinces and cities across the country. Besides, Minh Long products are present in 10 countries including Germany, France, Netherlands, the USA, and Japan... and have become popular products in these markets. 


Net revenue of Minh Long ceramics decreased slightly in 2021, then returned to an increasing trend in 2022, standing at more than VND 1000 billion. Regarding profit after tax, despite a sharp decrease of nearly 75% in 2021, profits quickly returned to a positive signal in 2022 with a profit of nearly VND 14 billion.


Minh Phat

Located in the center of Binh Duong province, Minh Phat is an area famous for fine arts ceramic products in Vietnam. In 2000, Minh Phat Ceramics Company Limited was established. Owning a large factory with an area of 40,000 square meters, equipped with modern machinery and equipment, the company not only enters the domestic market but is also exported and accepted by many countries such as Germany, Belgium, Netherlands, Norway, Sweden, England,... with a variety of products from traditional fine art ceramics, outdoor and indoor ceramics to decorative products such as animals, ceramic pots, etc. 


The growth trends in net revenue and profit after tax of Minh Phat ceramics were the opposite. While net revenue displayed signs of a moderate decrease in 2022, only more than VND 35 billion compared to 2020, profit after tax had a breakthrough reaching nearly VND 21 billion, an increase of about 17% contrasted to the previous two years.


Hao Canh Porcelain

Hao Canh Porcelain Production and Trading Company Limited was established in 2001 in Tien Hai Industrial Park, Thai Binh Province. The brand is a company with nearly 20 years of experience operating in the field of manufacturing, trading, and selling porcelain products.


In addition to producing high-quality sanitary wares, Hao Canh also produces many household porcelain products and gifts, among which the Minh Chau porcelain brand stands out... After many years of production, these products are constantly being improved in design and quality, to satisfy all customer requirements. 


Hao Canh's net revenue tended to grow quite stably in 2021 and 2022, fluctuating around VND 615 billion. However, dissimilar to the tendency of net revenue, profit after tax was inclined to be more positive and grow slightly by 45% each year, recording nearly VND 4 billion. 



Net revenue of some ceramic and porcelain companies in Vietnam 

(Source: Vietdata)


Long Hau 

Long Hau Ceramics Joint Stock Company is the first enterprise producing ceramics in Tien Hai Industrial Park - Thai Binh. Brand has a tradition of over 40 years of construction, development, and over 20 years of experience in manufacturing high-quality ceramic items, and ceramic products for interior installation in bathrooms and toilets under the brands VINALOHA, VINACERAS,... 


Moreover, the brand has also been investing in developing high-quality household porcelain products such as tableware, teapots, cups, dishes,... and fine art porcelain with unique crystallized glaze such as vases and vases, ornamental pots,... branded LONGHAU JSC - bringing a new product segment to users. 


Revenue and profit after tax of Long Hau had the same growth trend. Despite a moderate decrease in net revenue and profit after tax in 2021, the brand quickly returned to growth in 2022, peaking at revenue of nearly VND 350 billion along with a profit of more than VND 35 billion.


Kim Phat 

In 1993, Kim Phat Fine Arts Ceramics Company was established. After more than 30 years of development, each year the company launches about 200 new items and designs from Kim Phat ceramic products, ceramic jars, porcelain vases, porcelain statues, flower pots, decorative ceramics, light cement, Terraro bricks, etc. to meet consumer tastes and compete in the export market. 


About the business situation in the three years 2020-2022. Although there was a slight decline in 2022 in both net revenue and profit after tax, in general, the development trend was stable, increasing by about 30% compared to 2020, reaching revenue of more than VND 300 billion with a profit of nearly VND 9 billion.


PDL Pottery

PDL Pottery is one of the largest manufacturers of decorative ceramic garden pots in Vietnam, formerly a small factory with only 50 workers. In 1973, the company was established and focused on production and distribution for the domestic market. After many years of development, up to now, our factory occupies a total area of more than 18 hectares and provides jobs for more than 250 workers. 


Currently, in addition to the main product line of enamelware, the brand has expanded its product collection to include cement and light grinding stones. With the criteria of always satisfying consumers through product quality, on-time delivery, and competitive prices, the brand has earned itself a list of customers from all over the world from the United States, Belgium, Denmark, United Kingdom, Norway to Taiwan,... 


PDL Pottery has had net revenue growing quite steadily over the years. In 2022, the brand's net revenue reached nearly VND 250 billion. However, contrary to the net revenue trend, the company's after-tax profit situation fluctuated strongly. After profits dropped sharply in 2021, entering 2022, the profit situation showed positive signs again, recording nearly VND 15 billion.



Profit after tax of some ceramic and porcelain companies in Vietnam 

(Source: Vietdata)


Long Truong 

Long Truong Ceramics Company Limited is a manufacturer of high-quality ceramics and glazed ceramics with main products including flower pots, glazed flower pots, plant pots, high-quality glazed ceramics, glazed porcelain pots, outdoor decorative flower pots,... 


Thanks to a team of experienced staff and modern machinery and production equipment, the company produces high-quality glazed ceramic products that not only meet the domestic market but are also exported to many countries. Foreign markets such as Sweden, Germany, the UK, the USA, etc. 


In the period 2020-2022, the net revenue of Long Truong Fine Arts Ceramics had a fairly stable development trend. Net revenue and profit after tax rose and decreased moderately, or fluctuated around VND 230 billion in revenue with a profit of about VND 200 million per year.


United Potteries Saigon

Established in 1987, United Potteries Saigon is considered one of the leading outdoor decorative ceramic manufacturers in Vietnam. With unremitting efforts, the brand has built for itself a system of facilities producing high-quality glazed stoneware, ceramics, concrete, fiberstone, polyplastic, and terracotta products for consumers. 


United Potteries Saigon Company recorded revenue growth in 2022 but profits tended to be negative. Specifically, the brand's revenue was inclined to increase by more than VND 5 billion from 2021 to 2022, reaching VND 163 billion. Meanwhile, the company's profit after tax was not positive, recording a profit from VND 4 billion in 2021 to a negative nearly VND 13 billion in 2022.


Kim Truc 

Kim Truc company is currently a manufacturer of small ceramic products in Vietnam. With more than 20 years of development and production experience and 3 international patents on technology and equipment, Kim Truc's products always meet customer expectations and satisfaction. Therefore, 90% of the brand's products are exported to demanding markets in European countries such as France, England, Germany, Switzerland, etc. The remaining 10% are supplied to the metallurgy and chemical industries in the US, Japan, Hong Kong, Taiwan,... and the domestic market. 


In 2022, Kim Truc Ceramics had a slight drop with net revenue standing at nearly VND 120 billion, nearly equal to 2020 revenue. However, profit after tax displayed a more obvious godown, reaching just over VND 7 billion in 2022, a decrease of about 3 to 7 times compared to the previous 2 years.


Vietnam's ceramic and porcelain industry is currently facing many challenges in infrastructure, distribution, and market access. Along with that are difficulties in understanding needs and finding international partners. However, the potential and competitiveness of the traditional handicraft production industry are still high when taking advantage of available domestic raw materials, artisans, and skilled workers in available traditional craft villages, ensuring that it meets the production process and market demand. 


In addition, the advancement of science and technology and policies issued by the state to support, restore, and develop traditional craft villages, have helped improve product quality and create favorable conditions for the future development of this industry.


 Source: Vietdata's 2022 Vietnam Ceramic and Porcelain Market Report



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