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Can job recruitment websites keep up with the growth of the labor migration industry in 2023?

Labor migration is one of the rapidly developing industries in Vietnam in recent years. With the economic growth and the development of various industries, the demand for labor has been increasing. Labor migration has created employment opportunities, stable income, and enhanced knowledge, skills, and experiences for millions of Vietnamese workers working abroad.

In the first 10 months of 2023, the number of Vietnamese workers going abroad for employment was 132,645, including 44,669 female workers. This figure has exceeded 120% of the 2023 plan for labor migration. Previously, the target for 2023 was to send 110 thousand Vietnamese workers abroad on contracts. Japan remains the leading market for receiving Vietnamese workers with 67,550 people, followed by Taiwan (China) with 50,862 workers, South Korea with 5,973 workers (including 272 female workers), China with 1,669 workers, and other markets. According to reports from businesses, the total number of workers who went abroad for employment in the past October was over 21.1 thousand people.

As a result, the market for labor migration recruitment websites in Vietnam is becoming increasingly vibrant and robust. With enhanced international cooperation and the growing demand from Vietnamese workers wanting to work abroad, these websites have become an important and effective source of information. They provide details about job opportunities, working conditions, salaries, and benefits for workers interested in labor migration. The development of the labor migration recruitment website market in Vietnam not only improves recruitment effectiveness but also creates stable employment opportunities and income for workers.

The labor migration recruitment website market can be divided into four main groups: Group of companies with outstanding revenue growth; Group of companies have been experiencing continuous revenue growth; Group of companies with fluctuating revenue; and Group of companies with shrinking revenue.

Group of companies with outstanding revenue growth:


Manpower can be considered the only brand in the list of labor migration companies with outstanding revenue. It is under the Manpower Vietnam Limited Company and started operating in Vietnam in 2008. As the first 100% foreign-invested enterprise in the human resources field licensed by the Ministry of Labor, Invalids and Social Affairs since 2008, Manpower exports labor to various markets worldwide such as Japan, South Korea, Taiwan, Singapore, Malaysia, Dubai, Qatar, Kuwait, Saudi Arabia, Australia, New Zealand, the United States, Canada, and Europe. According to Vietdata's statistics, in September 2023, the brand achieved 25.5 thousand internet visits, nearly a 150% increase from the previous month.

The company's net revenue in the 2020-2022 period has continuously increased, reaching around 1,000 billion VND. The after-tax profit reached nearly 50 billion VND for three consecutive years.

Group of companies have been experiencing continuous revenue growth:


NIC, a subsidiary of NIC Global Human Resources Joint Stock Company, was established in 2002. The main labor migration markets targeted by the company include Japan, South Korea, Taiwan, Malaysia, and Germany. The website is evaluated to have a clear and intuitive design, providing comprehensive information to users. In September 2023, although the website had 3.1 thousand visitors, it decreased by nearly 80% compared to the previous month.

The company's net revenue from 2020 to 2022 fluctuated around 500 billion VND. The after-tax profit for three consecutive years reached nearly 15 billion VND.


Adecco Vietnam is part of the Adecco Vietnam Joint Stock Company, established in 2011 as a member of the Adecco Group, which has been operating for over 60 years. The company focuses on markets such as Japan, South Korea, Taiwan, Singapore, and Malaysia. The website has a clear layout and information, with 11.6 thousand visits, a decrease of nearly 10% compared to August 2023.

In terms of net revenue, the company maintains an increasing trend. Specifically, it reached nearly 400 billion VND in 2020, increased by over 10% in 2021, and over 30% in 2022. After-tax profit was a loss of nearly 10 billion VND in 2020, sharply increased by over 200% in 2021, and continued to rise by nearly 100% in 2022.


The Hadico brand belongs to the Hanoi Investment and Development Corporation, which has been established and developed in the northern region for 40 years. It is a state-owned enterprise under the Hanoi People's Committee. The website design is considered relatively basic, with less emphasis on recruitment and mainly focuses on labor migration to the Malaysian market.

The company's net revenue has increased over the years and fluctuates around 200 billion. The after-tax profit surged by nearly 700% in 2021, but there is no significant growth expected in 2022.


INLACO, a member of the Vietnam Maritime Corporation, was established in 1995 and is listed on the UPCOM stock exchange. The company primarily focuses on recruiting officers and sailors, as well as exporting to countries such as Japan, South Korea, Taiwan, and Germany. The website is well-designed and fully functional.

The company's net revenue has continuously increased from 2020 to 2022. Specifically, it exceeded 100 billion in 2020, nearly 200 billion in 2021, and a further increase to nearly 250 billion in 2022. The after-tax profit from 2020 to 2021 fluctuated around 10 billion, and by 2022, it increased by nearly 50%.

Group of companies with fluctuating revenue:


The brand is under E Su Hai Company, established in 2006 with a charter capital of 20 billion and currently 340 employees. It is evaluated as the most creative and detailed recruitment website. The website traffic in September 2023 was maintained at a high level of 30.1 thousand visits, a 22% increase from the previous month.

Although there has been a decline in net revenue over the years, the company has maintained a high figure. In 2020, the company achieved over 250 billion, decreased by over 20% in 2021, and a negligible decrease in 2022. The after-tax profit recorded in 2020 was nearly 14 billion, decreasing by over 20% in 2021.


Established in 1992, the brand is owned by LOD Human Resources Development Joint Stock Company. Every year, the company dispatches an average of over 2,400 experts and workers in various fields to work in countries such as Japan, South Korea, Australia, and Canada. The website is highly praised for its user-friendly design, high processing speed, and comprehensive information.

LOD's annual net revenue fluctuates around 130 billion, with a post-tax profit of over 40 billion in 2020, decreasing by nearly 50% in 2021 and over 30% in 2022.


Officially operating since 1999, up to now, Sao Vang Labor Migration and Trading Joint Stock Company has exported labor to four major markets including the United States, Malaysia, Japan, and Taiwan. The website is highly rated for its processing speed and specific information. In September 2023, the website traffic increased significantly by over 100% compared to the previous month.

The company's net revenue reached nearly 100 billion, with a post-tax profit of only over 200 million in 2020, plummeting by nearly 2000% in 2021, and making a profit of over 500 million in 2022.

Vinaconex mec

The brand is owned by Vinaconex Trading Joint Stock Company. Over the 20 years since its establishment, the company has brought over 80,000 workers to more than 100 partners worldwide. The targeted markets include Japan, China, South Korea, Laos, and Cambodia.

The brand's net revenue in 2021 was similar to that of 2020, reaching nearly 30 billion, and decreased by almost 40% in 2022. The post-tax profit has continuously decreased, specifically reaching nearly 8 billion in 2020, dropping sharply by nearly 100% in 2021, and decreasing by nearly 80% in 2022.

Group of companies with shrinking revenue:


BATIMEX was established in 1965, belonging to Thai Nguyen Import-Export Joint Stock Company, the first company in Thai Nguyen province operating in the field of import and export. The labor migration license was granted in December 1999 by the Ministry of Labor - Invalids and Social Affairs. The company's main markets are in Japan, Taiwan, Malaysia, and the UAE. However, the website is relatively basic in design and not very attractive.

The company's net revenue has been continuously decreasing. In 2020, it reached nearly 200 billion, decreased by 10% in 2021, and dropped by over 50% in 2022. Despite the relatively high net revenue, the after-tax profit in 2020 was only nearly 50 million. There will be significant fluctuations in the next 2 years, with an increase of nearly 200% in 2021 and a decrease of over 300% in 2022.

With the strong development of the labor migration industry, the demand for recruiting workers to go abroad is increasing, creating great opportunities for recruitment websites in this field. Websites can take advantage of this opportunity to expand their operations and provide better services to workers and businesses. However, the market is also facing many challenges. Fierce competition among recruitment websites makes it more difficult to attract users. At the same time, managing information and ensuring the accuracy of recruitment information is also a major challenge for websites in the context of increasingly diverse and complex labor sources. Therefore, in order to keep up with the overall growth of the labor migration industry, some labor migration recruitment websites need to invest in technology to improve user experience, as well as build a tight and transparent information management system. In addition, building strong partnerships with businesses and authorities is also an important factor to help recruitment websites establish trust and credibility in the industry.

Source: 2022 Market Report on Labor Migration Recruitment Websites in Vietnam by Vietdata.


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