Vietnam’s Limited-Service Restaurants (LSR) industry is undergoing a structural shift from fragmentation toward greater market consolidation, with the top three operators now accounting for approximately 56.9% of total market share. This trend underscores the increasingly dominant role of large-scale chains, which benefit from superior operational scale, supply chain efficiency, and cost optimization capabilities. At the same time, competitive dynamics are being reshaped. Bra

The COVID-19 pandemic has had a huge impact on the business situation of these restaurant chains in Vietnam