Viet Nam’s cinema market—already highly competitive and dominated by major foreign players—is becoming even more intense with the unexpected entry of a Japanese conglomerate. The arrival of newcomer Aeon Beta raises the question of whether the competitive landscape could be fundamentally reshaped. Mapping Viet Nam’s Cinema Market Following a period of severe disruption caused by the pandemic, Viet Nam’s cinema market has returned to a growth trajectory, with an increasingly w

CGV currently dominates the cinema market in Vietnam with a 45% market share. This is followed by Lotte Cinema, holding a 26% share.