Revenue growth reached 23%, while volume growth stood at 9%, indicating that the growth momentum of the beauty and personal care industry is driven not only by higher sales volume but also by an increase in value per order.

The growth of the market takes place in the context of the number of sales houses with slightly decreased revenue. Specifically, the number of shops with revenue on the floors has decreased by more than 7,000

No longer a seasonal marketing tool, free shipping is being upgraded by e-commerce platforms to become a default part of the shopping experience.

E-commerce in Q1/2025: TikTok Shop Grows Rapidly, Closes In on Shopee

Vietnam's e-commerce growth is showing signs of a slowdown

Amid the rapid growth of the e-commerce market, emerging technologies such as artificial intelligence (AI) and big data are expected to see even wider applications in 2025. E-commerce is becoming a key retail channel in Vietnam and is projected to expand at an even faster pace. According to the retail market overview report by Metric, Vietnam’s e-commerce revenue is forecasted to reach VND 387.5 trillion  by 2025, with a total sales volume of 4.2 million products . This refle

VNG's decision to withdraw from Tiki Global after losing VND 510 billion has shown the pressure from the e-commerce race in Vietnam.

Temu, owned by Chinese e-commerce giant PDD Holdings, is considered one of the world’s fastest-growing e-commerce platforms

in the first 6 months of 2024, the total revenue of the 5 largest e-commerce platforms in Vietnam is estimated to reach 156,000 billion VND.

According to the Ministry of Industry and Trade, e-commerce in Vietnam will maintain a growth rate of 20% in 2022.

Although TikTok Shop was only launched in early 2022, it has quickly increased its revenue market share from 3% in the third quarter of 2022

The Vietnamese technology equipment market has experienced remarkable growth in recent years, boasting a customer base of over 80 million. Over the past decade, technology equipment retail chains, particularly those specializing in mobile phones, have played a pivotal role in propelling Vietnam's market development. Recent research indicates a robust surge in the demand for mobile phones, which now account for 43% of electronic product sales, surpassing information technology