The Vietnamese confections market has experienced relatively consistent growth in recent years, averaging 8–10% per year. Although compared to the period before 2015, the growth rate of the confectionery market has decreased much more. However, from the perspective of foreign investment, the 100 million-person Vietnamese market is still attractive. Compared with the average growth rate of the confectionery industry in the world at about 1.5% and Southeast Asia alone at 3%, th

The rapid expansion of foreign food and beverage (F&B) chains in Vietnam was making the domestic market more robust