Highlands Coffee, Vietnam’s largest coffee chain, has recorded a new profit high, according to the Q3/2025 business results released by Jollibee Foods Corporation (JFC) of the Philippines — the parent company of Highlands Coffee. Founded in 1999 by entrepreneur David Thai (Thai Phi Diep), Highlands Coffee initially operated as a packaged coffee brand, focusing on high-quality roasted and ground coffee. Following strong market reception, the brand opened its first café in Ho C

Vietnam's F&B market, in general, and Coffee shop market in particular, had remarkable growth in 2023. By the end of 2023, the dine-in...

The rapid expansion of foreign food and beverage (F&B) chains in Vietnam was making the domestic market more robust

With a size of about 1 billion USD, this market has attracted the participation of big players: Highlands, Phuc Long, The Coffee House