From orders delivered within hours in Hanoi and Ho Chi Minh City to livestream sales sessions attracting millions of viewers on social media, e-commerce is rapidly expanding and steadily reshaping the consumption habits of Vietnamese consumers. According to a recent report by Le Monde, Vietnam’s e-commerce revenue reached approximately €26 billion (USD 29.6 billion) in 2025, marking a 25% increase compared to the previous year, following a 20% growth in 2024. E-commerce curre

After the COVID-19 pandemic, Vietnamese people are increasingly focusing on health care, especially beauty and aesthetics.

In Vietnam, the cosmetics market is valued at around $2.3 billion and is expected to grow 6.2% annually (CAGR 2021-2025)