From orders delivered within hours in Hanoi and Ho Chi Minh City to livestream sales sessions attracting millions of viewers on social media, e-commerce is rapidly expanding and steadily reshaping the consumption habits of Vietnamese consumers. According to a recent report by Le Monde, Vietnam’s e-commerce revenue reached approximately €26 billion (USD 29.6 billion) in 2025, marking a 25% increase compared to the previous year, following a 20% growth in 2024. E-commerce curre

Revenue growth reached 23%, while volume growth stood at 9%, indicating that the growth momentum of the beauty and personal care industry is driven not only by higher sales volume but also by an increase in value per order.

Top 20 leading enterprises in terms of e-commerce sales in Vietnam account for 65.7% market share. FPT Retail has 2 websites in the top list

Highlight of Vietnam social-economic events in 2021. Full-year GDP in 2021 increased by 2.58%, thanks to a quick recovery in Q4 (+5.22% YoY)