Currently, there are about 137,000 businesses doing business in this industry. Worth mentioning, that while the market is fertile

Men are increasingly focusing on beauty, while the proportion of women regularly using cosmetics has increased to 86% by 2022

The cosmetics industry is considered one of the industries least affected by the epidemic.

Despite being a young brand, M.O.I Cosmetics is currently the only Vietnamese company in the top 10 in terms of cosmetics market share

After the COVID-19 pandemic, Vietnamese people are increasingly focusing on health care, especially beauty and aesthetics.

In Vietnam, the cosmetics market is valued at around $2.3 billion and is expected to grow 6.2% annually (CAGR 2021-2025)