According to the Ministry of Industry and Trade, the Vietnamese retail market is currently valued at USD 142 billion, and by 2025, it is expected to reach USD 350 billion. The market for the merchant's convenience store brands has been considered to be potentially lucrative, and they have been growing in Vietnam at a "breakneck" rate in the form of small and medium business models. Convenience stores frequently concentrate on selling necessities for daily life and offer custo

Those changes have shown that modern commercial infrastructure has been developed while the traditional market system has been upgraded.