The number of poultry in Vietnam is steadily growing. In the first 9 months of 2023, the nationwide poultry population exceeded 533 million individuals. As a result, the production of poultry and eggs to meet both consumer demand and industrial needs has been ensured. The total poultry egg production in 2023 reached 19.2 billion eggs, marking a growth rate of 5.2% compared to the previous year.
Prominent brands in the poultry egg market
Currently, Vietnamese fresh eggs and egg products (such as salted eggs and egg powder) have penetrated several markets including Hong Kong, Singapore, Brunei, the Middle East, Africa, and most recently, Japan.
Despite considerable growth in the export volume, most of the eggs produced by the poultry industry are still consumed within the country. Although up until September, domestic egg prices have shown a downward trend, the final months of 2023 and the approaching Lunar New Year have exhibited signs of a promising market recovery. According to the announcement by the Ho Chi Minh City Department of Finance regarding price trends in January 2024, various types of eggs increased 0.08% compared to the previous month.
Alongside the upward trajectory of prices, domestic egg consumption has also significantly grown. According to market analysis and forecasts conducted by the Ministry of Agriculture and Rural Development, the total egg consumption in the first 9 months of 2023 surpassed 14 billion eggs (averaging over 1.5 billion eggs per month). This figure encompasses both consumer demand and the requirements from processing industries, notably the burgeoning confectionery and processed food sectors within the country.
Therefore, the Vietnamese poultry egg market is witnessing numerous promising development opportunities. Renowned enterprises such as Ba Huan, QL, TAFA VIỆT, Hoa Phat, Vinh Thanh Đat, alongside many other business entities, are increasingly engaging in active operations, intensifying the competition in the market.
Products of typical brands
Ba Huan
Ba Huan is a well-known brand, holding a significant market share in the poultry egg industry. Products under the Ba Huan brand are available in 3,000 supermarkets and stores nationwide.
To date, Ba Huan remains a reputable supplier of raw materials to the leading confectionery brand - Kinh Do, and has expanded cooperation with similar enterprises such as Bibica and Dong Khanh.
Currently, the company has focused on expanding production with 4 factories and 3 farms operating with Moba egg processing lines (from the Netherlands). Among these, the key production centers for various types of poultry eggs are located in Hanoi, Ho Chi Minh City (Binh Chanh), and Ben Luc (Long An) with a total capacity of 370,000 eggs per hour, capable of producing approximately 3.2 billion eggs annually at maximum operation.
During the period from 2020 to 2022, Ba Huan's net revenue experienced steady growth, with an average annual growth rate of 4%. In addition to its core product line of poultry eggs, the company has also developed in the poultry meat sector and in processing products such as chicken liver pate and chicken burgers.
Net revenue of some businesses in the poultry egg market
QL Vietnam
QL Vietnam Agroresources is a company wholly owned by Malaysian capital, with an investment of nearly 400 billion Vietnamese dong. Currently, the company has constructed high-tech, hygienic, safe and modern poultry farms located in Tay Ninh, covering an area of approximately 450,000 square meters. The total recorded production output from both farms is approximately 1 million eggs per day, equivalent to 365 million eggs per year.
With its primary products being fresh and pasteurized chicken eggs, QL has become a major partner of large supermarkets, bakeries, and some hotels and restaurants in Vietnam. In 2022, QL Vietnam recorded net revenue over 1,300 billion VND, successfully maintaining a growth rate of nearly 36% during the period from 2020 to 2022.
TAFA VIET
Tafa Viet is one of the renowned egg producers in the country, implementing an integrated farm system from Germany, the Netherlands, and Japan, covering an area of over 50 hectares located in Binh Thuan. The farm has met standards such as VietGap, ISO 22000, and ISO 14000, with a productivity of 120,000 eggs per hour. At maximum capacity, it can supply over 1 billion eggs annually.
With a presence in the Vietnam market for over three decades, TAFA has not only become familiar with supermarket chains like Lotte Mart, Co.op Mart, and Bach Hoa Xanh but also established itself as a reputable supplier to several resorts in Da Lat and Ho Chi Minh City.
Recording revenue exceeding 400 billion VND in 2022, TAFA achieved a growth rate nearly double that of the period from 2020 to 2021. In addition to its primary products of fresh chicken eggs, TAFA has recently introduced smoked eggs (grilled eggs), which has garnered significant attention from Vietnamese consumers.
Vinh Thanh Dat
Vinh Thanh Dat was officially established in 1996. The enterprise initiated its first integrated farm in Chau Thanh, Soc Trang province, spanning 5 hectares. Subsequently, Vinh Thanh Dat expanded its operations to incorporate modern, automated production lines, achieving HACCP and ISO 9001:2008 certification in Ho Chi Minh City. The facility boasts a daily output of 1.5 million eggs, equivalent to 534 million eggs annually.
The V.FOOD egg brand from Vinh Thanh Dat has been present in over 100 supermarkets of major chains in the Central and Southern regions such as Co.opMart, Co.op Food, BigC, Vissan, Lotte Mart, Satrafood, Aeon, and Bach hoa Xanh.
Despite the downturn in 2020-2021, Vinh Thanh Dat's net revenue showed a rebound towards the end of 2022, achieving a growth rate of 5% compared to the same period last year. Contributing to this growth, besides traditional fresh egg lines such as chicken eggs and duck eggs, the V.FOOD brand from Vinh Thanh Dat has introduced Ready Egg products such as smoked eggs and stewed herbal eggs.
Hoa Phat
Hoa Phat Poultry Co., Ltd., a subsidiary of Hoa Phat Agricultural Development JSC (a member of Hoa Phat Group), is responsible for implementing projects related to breeding parent hens and producing chicken eggs since 2016.
In 2019, the Dong Luong Phu Tho poultry farm, covering an area of over 50 hectares, commenced operations with an estimated productivity of 800,000 eggs per day. The objective was to enhance productivity and expand the market in the Northern region.
Currently, Hoa Phat chicken egg products are mainly distributed through food stores and major supermarkets in Hanoi, northern provinces, and the North Central Coast. In 2021, the total output of Hoa Phat chicken eggs sold reached 270 million eggs. Meanwhile, the company is also actively increasing egg supply to confectionery manufacturers.
Profit after tax of some businesses in the poultry egg market
Thus, the poultry egg market holds significant potential for development, especially during periods of strong growth in the processing industry. Despite export volumes falling short of expectations, the domestic purchasing power within the poultry egg sector remains promising. Revenue for prominent enterprises is trending upwards. However, profit margins have seen a noticeable decline, attributed to various factors including production costs and management processes.
Source: Vietdata's 2023 report on the poultry egg market in Vietnam.